Social Media Policy
At Cambridge Group of Institutions, what we value most in knowledge shared. And as a reputed Educational Institution, our motto is to be aware of the channels through which Knowledge is shared. We realise how online social computing platforms such as blogs, social networks and various other networking platforms are transforming the way we interact. Online collaborations enable people to share information & ideas in the free space in real time, regardless of rank, title or experience.
While we encourage our staff, faculty & students to freely engage in conversations online, there are a few guidelines we must adhere to. As responsible stakeholders of Cambridge Group of Institutions, all of us have an important responsibility to protect the brand in all ways possible.
While creating your own accounts, one decision you need to make is whether you will use it for personal, professional or both types of content.
You can choose to have social media accounts set up that are entirely personal, which is ‘no mention of your employer (Cambridge), no sharing of Cambridge content, no connection between your channel and our brand. In this case, you are FREE to use your channel as you wish.
As soon as you use a social media account or blog that links the content with our brand – Cambridge Group of Institutions, Cambridge Institute of Technology – Main Campus, Cambridge Institute of Technology – North Campus, Cambridge PU College, Cambridge College & Cambridge School,there are specific guidelines you need to abide by:
- You can declare your role at Cambridge in your user biography/about, but it must be clear that the account is not a ‘corporate channel’ or anywhere related to our brand.
- Once you have declared your association with our brand, anything you post should reflect our Values, Vision, Mission and Code of Conduct.
- Retweets, Comments, Likes or Shares are endorsements (regardless of what people put in their bio), which means sharing content that constitutes an ‘IPR infringement’, ‘Defamation’, ‘Disparagement’ or ‘Abuse’ will not be tolerated.
- Do not share content that is client confidential or reveals confidential intellectual property.
Responsible Freedom of Expression
You are personally & the only individual responsible for your words and actions, no matter where you are, even in the digital world. Please remember that when you participate in Social Media, you are speaking as an individual and not on behalf of our brand. Identify yourself using the first person singular. So think before you decide to post. When you discuss Group-related information online, be transparent by giving your name and role and mentioning that you work for the Group.
Keep in mind that most online social platforms are like public marketplaces. What’s out there is available for all to see. On social platforms, the boundaries of professional and personal information are not always clear. If you are unsure of certain content whether it is appropriate to share online or not, then don’t post it at all. Be safe & stay away from controversies that may be the outcome of an outcry online by an individual where you have no clue of the origin or the truth behind the issue.
Please be consistent with Our Code of Business Ethics when you are digitally interacting with people. You have the opportunity to help shape the Group’s reputation online. Use your expert knowledge to enrich discussions, help solve problems, share the excitement of our work environment, and promote learning and idea-sharing.
Do not engage in any conduct online that would not be acceptable in your workplace or that is unlawful. For example, do not make derogatory remarks, intimidate, harass other users or post content that is hateful, slanderous, threatening, discriminating or pornographic.
Always protect clients’, the Group’s, and suppliers’ confidential and other proprietary information. This is a contractual and legal requirement; breaches are subject to significant fines and the possibility of criminal prosecution. Do not publish anything online you wouldn’t share with a journalist, client, analyst, or competitor.
Do not disclose information about colleagues or other persons, misuse their personal data or publish their photos without their permission.
Comply with laws and regulations and more particularly with laws governing intellectual property rights, including copyrights and trademarks. Concerning Cambridge trademarks, in addition to the rules described in this document, you must comply with the Group Brand Policy and the Visual Identity Guidelines.